Privacy & Cookies

BEST & KWIK MART SDN. BHD. (1313318-H) (hereinafter referred to as “DESA SEGAR”) is committed to prevent personal data of individuals being used in an inappropriate manner, and ensure compliance with legal, and regulatory requirements for data protection, and privacy.


1.0 General

Personal data means information in respect of commercial transactions that relates to directly or indirectly to a Data Subject, who is identified or identifiable from that information or from that and other information in the possession of a data user, including any sensitive personal data, and expression of opinion about the Data Subject. Such personal information about or which identifies individual(s) who is the Data Subject, includes but not limited to individual(s)’ names, addresses, identity card numbers (MyKad), passport numbers, telephone and/or fixed line numbers, photographs, and email and/or social media addresses.

Processing in relation to personal data means collecting, recording, holding or storing the personal data or carrying out any operation or set of operations on the personal data.

Sensitive personal data means any personal information consisting information including but not limited to the physical or mental health or condition of a Data Subject, his political opinions, his religious beliefs or other beliefs of a similar nature, the commission or alleged commission by him of any offence or any other personal data.

Data Subject refers to individual who is the subject of the personal data.


2.0 Notice and Choice

DESA SEGAR collects personal data directly from the Data Subject, and in this context, from you through registration or feedback form or any contest participation.

DESA SEGAR processes various types of personal data including but not limited to individual’s names, addresses, identity card (MyKad) numbers, passport numbers, telephone numbers and/or fixed line numbers, photographs and e-mail addresses and/or social media addresses.

DESA SEGAR shall process the personal data for the following purposes (which may also include purposes directly related to the said purposes):

  • Providing you with service under DESA SEGAR’s business which includes any matters relating to exchange of goods or services;
  • Processing your application or registration under any DESA SEGAR’s program; and for the purpose of exercising or performing any right or obligation which is conferred or imposed by law on DESA SEGAR in connection with candidates for employment including personal data relating to other individuals who may be identified from the personal data.
  • DESA SEGAR may disclose personal data to third parties for legitimate business purposes, including for the following purposes or in the following circumstances: –
    • Background verification checks on candidates for employment;
    • Relating to advertising, publicity, marketing and communication related to DESA SEGAR;
    • For the purposes of exercising or performing any right or obligation which is conferred or imposed by law on DESA SEGAR in connection with candidates for employment including any referee whose personal date are provided by you; and
    • Making such disclosures as may be required by law or by order of a court of competent jurisdiction or by any rule, direction or regulation of any regulatory or governmental authority or any other relevant authority to be disclosed.
    • DESA SEGAR would like to notify that it’s obligatory for you to supply the personal data in order for us to provide you with services which includes any matters relating to exchange of goods or services, to process your application or registration under any DESA SEGAR’s program, and to process your application in relation of employment application under DESA SEGAR. DESA SEGAR will not be able to provide you with the adequate services if you fail to supply the personal data.
    • Where sensitive personal data is provided, and disclosed by you to DESA SEGAR, by such disclosure, you have consented to its collection and processing by DESA SEGAR.
  • You hereby represent that if at any time you have provided, and disclosed to DESA SEGAR personal data about other individuals, you are authorized to do so, and we are aware that DESA SEGAR may use, and/or process such personal data for the relevant purpose as set out in “ITEM 3” above.
  • You may be notice in writing to DESA SEGAR withdraw your consent to or limit the processing of personal data in respect of which you are the Data Subject. DESA SEGAR shall upon receiving the written notice cease or limit the processing of the personal data accordingly. Please refer to the “Access” section below for the communication methods available.


3.0 Disclosure

Personal data shall not without your consent be disclosed for any purpose other than the purpose for which the personal data was to be disclosed at the time of collection of the personal data or a purpose directly related to it, or be disclosed to a third party other than that specified in the “Notice and Choice” section above.


4.0 Security

DESA SEGAR shall take appropriate measures to protect the personal data from any loss, misuse, modification, unauthorized or accidental access or disclosure, alteration or destruction when processing personal data.


5.0 Retention

DESA SEGAR retains personal data for as long as necessary for its legitimate business purposes, and as otherwise permitted by applicable law.


6.0 Data Integrity

Personal data supplied by you to DESA SEGAR shall be accurate, complete, and not misleading.


7.0 Access

You have the right to request access to your personal data processed by DESA SEGAR, and be able to correct that personal data at DESA SEGAR’s outlet at the following address:



  • Best & Kwik Mart Sdn. Bhd. (1313318-H)
    No 9A, Jalan BK5A/2, Bandar Kinrara,47180 Puchong, Selangor, Malaysia



  • 019-4573667





  • Pasar Raya Desa Segar Kinrara (KIN)
    No 9, Jalan BK5A/2, Bandar Kinrara, 47180 Puchong, Selangor.


  • Pasar Raya Desa Segar Southville (SVC)
    C-G-52, Savanna Lifestyle Retail, Jalan BBLS2, Bandar Baru Lembah Selatan, 43800 Dengkil, Selangor.


  • Pasar Raya Desa Segar Semenyih (SMY)
    No 19,21 & 23-G Plaza Dato Mohd Said, Jalan TPS 2/1, Taman Pelangi Semenyih 2, 43500 Semenyih, Selangor.


8.0 Inquiries

Any inquiries to the processing of personal data shall be submitted to DESA SEGAR by e-mail at

We reserve the right to change this Policy at any time, so please check back regularly to keep informed of updates to this Policy.